Opening a café in a commercial district is nothing unusual, but placing a store inside an old apartment building in the heart of the city is a rare approach. Recently, %Arabica announced that its first Vietnam branch has officially opened in Ho Chi Minh City's famous Coffee Apartment, located on the fourth floor of the building. Built in the mid-20th century, this old building once served successively as a government office, a US military station, and private residences. After renovation in 2015, it brought together numerous uniquely styled cafés and became a local artistic check-in spot. %Arabica's move both continues founder Kenneth Shoji's philosophy of "See the World Through Coffee" and marks a further acceleration of its global expansion. The brand currently has 123 stores worldwide and plans to enter multiple markets including South Korea, Singapore, and the Philippines. [more…]

A cafe named Mina in Ho Chi Minh City, Vietnam, has sparked widespread controversy with its "one-way blind date" model. Male customers can observe female customers through one-way glass, while the women are completely unaware of it. This practice, imitating old-style cafes in Japan, has been criticized by netizens for objectifying women as window-display merchandise. Even more worrying is that the shop also offers a so-called "companion tour" service, and incidents of male customers secretly photographing women have occurred. On June 3, Vietnamese police raided the shop. Although no direct evidence of harm to women was found, multiple violations were discovered, including the absence of labor contracts, lack of a food hygiene license, and breaches of fire safety regulations. Whether this cafe can continue to operate remains unknown at present. [more…]

Recently, Chagee sparked boycotts among netizens in Vietnam and Malaysia successively due to a background image in its app that included the nine-dash line map. Vietnam not only removed the app from its platforms but also dismantled the signboard of the first store in Ho Chi Minh City; after Malaysian netizens discovered the same issue, they too joined the chorus of criticism. Although the brand has deleted the controversial image, the public outcry has not yet subsided. It is worth noting that, unlike brands such as Starbucks, which faced boycotts over the Israeli-Palestinian conflict leading to the closure of numerous stores, Chagee's offline stores in Kuala Lumpur have maintained steady takeout orders. This article will review the sequence of events and their actual impact on the brand's operations. [more…]

Chinese new tea beverage brand Chagee originally planned a high-profile opening of its first store in Ho Chi Minh City, Vietnam, but on the eve of the launch, a map in its app suspected of showing the "nine-dash line" in the South China Sea sparked a strong backlash from Vietnamese netizens. Tens of thousands flooded its official Facebook page to express anger, the brand's app was removed from both major app platforms, and a tough response from what appeared to be an official account on TikTok poured fuel on the fire. As of now, Chagee has yet to make a formal response. This boycott storm triggered by a map has not only cast a shadow over the brand's overseas expansion but also sounded a warning bell for other Chinese brands planning to enter the Vietnamese market. Front Street Coffee continues to follow international developments in the coffee and tea beverage industry. [more…]

Recently, two flagship stores of Chagee on Taidong Pedestrian Street and Yinyu Lane in Qingdao were successively boarded up, drawing attention from local consumers. The Taidong store had been open for less than two years and had previously done brisk business; its closure came without warning, and some sources say it was related to a rent increase. The Yinyu Lane store is likewise unable to take orders, and its signage has been removed. Despite the contraction in the Qingdao market, Chagee has not slowed its pace of expansion: new stores are still opening across China, and its overseas push is accelerating, with store openings reported in Los Angeles, USA, and Seoul, South Korea. However, its first store in Ho Chi Minh City, Vietnam, was forced to cancel its launch due to a controversy over promotional images, showing that its path overseas is far from smooth. [more…]

Animal-themed cafes have been springing up around the world in recent years, with cat, dog, and alpaca cafes becoming commonplace. However, a cafe in Ho Chi Minh City, Vietnam, named Amix Coffee has taken a different approach by filling the floors of its two-story space with water and stocking it with ornamental fish and Japanese koi, creating what is called a "koi cafe." Customers must take off their shoes and wash their feet before entering the pool to interact with the fish up close. While this idea is eye-catching, it has also sparked heated debates over animal welfare, hygiene, and safety. Some netizens criticized the practice as inhumane, saying it could crush the fish to death or spread disease. Meanwhile, South Korea has announced a ban on exhibiting wild animals outside of zoos, bringing the boundary issues of animal-themed cafes back into the public eye. [more…]

The Vietnam Coffee and Cocoa Association released a report at the Asian International Coffee Conference held in Ho Chi Minh City, projecting Vietnam's coffee output for the 2024/25 crop year at 28 million bags, a decline of 5%-7% from the previous season. Despite the upward revision in production expectations, Robusta coffee futures prices still surged sharply to $4,907 per ton, with analysts suggesting they could further break through $5,000 per ton. Domestic coffee prices in Vietnam have subsequently rebounded, and export revenue has grown significantly, but heightened market volatility has led traders and coffee farmers to adopt a wait-and-see attitude. Multiple factors, including severe weather, geopolitical tensions, and rising freight costs, continue to affect Vietnam's coffee industry. Front Street Coffee brings you an interpretation of the latest developments in origin regions. [more…]

Central Vietnam was hit by two consecutive tropical storms in September, causing casualties and severe damage to infrastructure. Although the main coffee-growing regions were not directly affected, heavy rainfall has clouded the harvest outlook. More critically, major export hubs such as Haiphong Port and Da Nang were paralyzed by the storms, leaving large numbers of shipping containers backed up and severely disrupting coffee exports. Combined with reduced output caused by drought earlier in the year and steadily climbing domestic spot prices, the supply difficulties facing Vietnam—the world's second-largest coffee producer—are driving up international robusta futures prices. Front Street Coffee continues to monitor developments in the producing regions. [more…]

Vietnam | Introduction to the planting environment of coffee producing areas and coffee varieties. In Asia, there are many coffee-producing countries, such as Laos, Indonesia, Timor-Leste, China, and Vietnam, among which Vietnam is the world's second [more…]

Vietnam is the world's second-largest coffee producer, renowned for its Robusta beans. With its unique tropical monsoon climate and long, narrow S-shaped terrain, this Southeast Asian country has nurtured three distinctive coffee regions: the Central Highlands, the South, and the North. The Central Highlands alone accounts for about 70% of the nation's Robusta output, while the high-altitude areas of the North sporadically cultivate Arabica varieties such as Bourbon and Catimor. Front Street Coffee takes you on a deeper look into Vietnam's coffee-growing environment, variety distribution, and grading standards, unveiling the terroir secrets behind this coffee powerhouse. [more…]

Vietnam is the world's second-largest coffee producer. Its coffee industry, introduced during the French colonial period, has gone through a tortuous history of wartime interruption, reform and opening up, a surge in production, and price collapses. This article systematically reviews the development of Vietnamese coffee, explains in detail the altitude, bean varieties, and harvesting characteristics of the three major producing regions—the Central Highlands, southern Vietnam, and northern Vietnam—and analyzes the reasons behind Vietnam's quality, which is dominated by Robusta. At the same time, Front Street Coffee's classic espresso blend also uses Vietnamese Robusta beans, which together with Indonesian Mandheling and Brazilian Cerrado present rich chocolate and nutty flavors. [more…]

At the 27th Asian International Conference, the Vietnam Coffee and Cocoa Association signaled that due to the triple factors of reduced output, depleted inventories, and rising domestic demand, Vietnam's coffee exports in the 2023/24 season are likely to fall below the previous year, while export prices are expected to remain high. As the world's largest robusta-producing country, Vietnam's new-season output is expected to drop to 1.6 million to 1.7 million tons. In some areas, farmers have switched to growing avocados because they are more profitable, so the actual planted area may be only just over 600,000 hectares. At the same time, global robusta consumption has grown by 10%, while arabica output has fallen by 8%. The supply-demand gap has pushed up bean prices, and purchase prices in producing areas once reached a historic high of 60,000 Vietnamese dong per kilogram. Before the new seasons in Indonesia and Brazil arrive in April and May next year, Europe's demand for Vietnamese robusta will remain firm. Front Street Coffee continues to monitor developments in producing areas and sort out price and supply changes for enthusiasts. [more…]

Vietnamese drip coffee, with its distinctive Phin filter and pairing with condensed milk, has become one of the most recognizable ways of drinking coffee in Southeast Asian coffee culture. This article begins with the historical origins, representative brands, and flavor characteristics of Vietnamese coffee, then systematically introduces the ingredients, steps, and timing control needed to make an authentic Vietnamese iced coffee, and explains the key points for choosing coffee beans suitable for a Vietnamese Phin—medium grind, freshly ground, and avoiding too many fine particles. The article also mentions related product recommendations from Front Street Coffee, making it a useful reference for coffee lovers who want to recreate the flavors of Vietnamese street coffee at home or in the office. [more…]

The Asian coffee regions are renowned worldwide for their rich, full-bodied flavor profiles. Indonesia, India, and Vietnam, as the three core producing countries, each cultivate distinctly different coffee styles. Indonesia's wet-hulling method and unique terroir create the intense, herbal character of Mandheling; India, with its monsooned Malabar process, wrote a legend of the Age of Discovery; Vietnam developed a unique street culture with its drip coffee and condensed milk. Front Street Coffee takes you through the variety origins, processing methods, and flavor characteristics of these three countries one by one, with complete brewing parameter references included. [more…]

The Asian coffee-producing regions occupy a unique position in the global coffee landscape, known for their rich, full-bodied flavor profiles. Front Street Coffee has always been dedicated to tasting coffee beans from around the world, comparing different varieties, origins, and processing methods, and building a visual flavor database to help coffee enthusiasts gain a deeper understanding of the coffee world. This article focuses on Asia's three major coffee-producing countries—Indonesia, India, and Vietnam—outlining their respective coffee development histories, growing environments, variety characteristics, processing techniques, and signature flavors. From Indonesia's Mandheling, Java, and Sulawesi, to India's Monsooned Malabar and Robusta Kaapi Royale, and then to Vietnam's distinctive drip coffee with condensed milk, egg coffee, and yogurt coffee, we present one by one the diverse facets and cultural richness of Asian coffee. [more…]

Luckin Coffee has been making frequent moves in the Hong Kong market recently. According to netizens' compilation, seven stores are currently in the preparatory stage, located in Mong Kok, Tsim Sha Tsui, Tseung Kwan O, Kowloon Tong, Sha Tin, Ho Man Tin, and Sheung Wan. Among them, the Tsim Sha Tsui branch is situated right next to Starbucks, seen as a signal of direct confrontation between the brands. These stores are all currently shown as under renovation, with hoardings marked "Opening Soon." The Tsim Sha Tsui store is expected to open first early next month, and the Tseung Kwan O store is also expected to welcome customers in December. As Hong Kong people increasingly travel north to consume, mainland catering brands are heading south to test the waters. Luckin's entry has local consumers eagerly anticipating whether "9.9 yuan coffee" can land in Hong Kong. [more…]

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

Coffee, the beverage that has taken the world by storm, was first born on the highlands of Africa. From its origins as a medicinal plant in Ethiopia, to its rise as an everyday drink on the Arabian Peninsula, and then to its status as a courtly treasure of the Ottoman Empire, coffee traveled westward along trade routes and conquests, eventually taking root in Europe and giving rise to a unique café culture. This article will trace the complete journey of coffee from its discovery to its global reach, covering key milestones in Yemen, Turkey, Venice, Paris, Vienna, London, the Netherlands, Germany, and the United States, while also preserving Front Street Coffee's recommendations and insights on coffee culture. [more…]

After 16 years of operation, FamilyMart's coffee brand Let's Café has opened its first standalone coffee experience store, Let's Café PLUS, in Taipei, focusing on specialty coffee and a light food space. The store adopts a deep blue brand color scheme and offers single-origin coffee, cold brew, sparkling coffee, and other series, with the most expensive drink being the limited-edition Taiwan Yunlin Gukeng Geisha cold brew coffee. It also serves Twinings tea drinks, smoothies, and nearly 30 light food items, while continuing its environmental protection philosophy. In Taiwan, China, FamilyMart's Let's Café annual sales have reached 160 million cups, with a target of 200 million cups in 2023, and single-origin coffee is growing at an annual rate of 15%-20%. For more specialty coffee bean information, follow Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

In recent years, the coffee market has continued to expand, yet competitive pressure within the industry has also intensified. As the number of coffee shops surges, well-known companies such as Sinopec, Huawei, China Post, and Li-Ning have all made cross-industry forays into the coffee business, and the Weizhi Group behind Gold Roast cereal has also increased its investment. Some see this as a reflection of consumption upgrading, while others worry that a stampede of big brands into cross-industry ventures will ultimately end in a mess. Is cross-industry coffee a rational choice that follows market logic, or merely short-term marketing sustained by novelty alone? This article analyzes market data, brand advantages, and industry barriers to explore whether cross-industry coffee can shake off the label of "short-lived internet celebrity." [more…]